Multicultural Marketing to conquer new markets
Multicultural Marketing to conquer new markets
According to Statistics Canada, immigration accounts for 21% of the Canadian population.
The number of new immigrants increases by nearly 400 000 people each year.
To reach these new potential customers, several companies use multicultural marketing.
Multicultural Marketing to conquer new markets
In markets with multi-ethnic cities such as Montreal, Toronto, Vancouver, New York, Miami, Paris, and London, visionary business owners understand that their strategies must adapt their message to certain niche markets by considering their clientele’s linguistic and cultural characteristics. This is referred to as multicultural marketing.
What is Multicultural Marketing?
"Multicultural marketing allows us to reach members of diverse cultural communities in their language and according to their culture."
Multicultural marketing consists of adapting and localizing content to reach the targeted clientele in their own language and according to their own culture.
Conquering new markets will depend on how well you master knowledge of your product or service and your ability to reach your target market amongst other things.
About our Multicultural Marketing series...
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· Push your thinking on the subject further
· Inspire you to take action
· Avoid costly mistakes
· Conquer new markets
Harry Félix is a multicultural marketing strategist and a business development consultant. He is the founder of Metro City Marketing. He has been contributing to propel international, national and local businesses since 2012.
Together creating wealth in our community!